LinkedIn Action Plan

Using LinkedIn can help streamline and focus your online networking while simultaneously creating more visibility for you and your business. It is not just another social media account to manage, but a powerful reference from clients and peers and an incredibly effective tool you can use to share information with your network.

This step-by-step Action Plan will help you develop a more effective LinkedIn profile and LinkedIn Marketing Strategy.

Setting up your profile is not something to rush through. Making the most of LinkedIn's unique benefits and features can provide more visibility and credibility -- but you won't do it if your profile doesn't accurately reflect who you are, where you're going and what you can offer to those who join you for the ride.

It's important to know not only how to set up your basic profile, but what you want to achieve on LinkedIn -- and where your profile and core marketing efforts fit in with your goals.

This workbook and checklist will help you set up your own profile and position you to attract new connections and recommendations.  First, we’ll go through the basic concepts you'll need to understand to ensure you have a well-rounded LinkedIn presence. In the next section, you’ll be provided with an extensive checklist to help you implement each of the concepts and a few other things you can do to make the most of LinkedIn. 

Who Is This Action Plan For?

This Action Plan is designed for people who are asking themselves "how to LinkedIn" or are just getting started with Linkedin. If you already have a Linkedin profile, but you have not spent a lot of time optimizing it or exploring the rest of the site this Action Plan is probably perfect for you. If you consider yourself a LinkedIn ninja, this might be too basic for you.