Email is the most cost-effective way to reach your customers in today’s marketplace.
Email marketing campaigns are one of the most effective marketing tools available to small and mid-size businesses. Email campaigns can keep customers coming back to your website, and they are a cost-effective way to stay in contact with customers and prospects and build brand awareness and loyalty.
AGENCY 3.0’s Email Marketing Tool lets you talk to your customers long after they have left your site and moved on to other things.
With AGENCY 3.0’s Email Marketing Tool it’s easy to develop interesting, useful and fun email marketing campaigns. With our Email Marketing Tool you can create newsletters that provide customers and prospects with special offers and prices. You can package a simple sales pitch as an informational email providing prospects helpful information that leads them back to your website.
With AGENCY 3.0’s Email Newsletter Tools our non-profit has an extremely easy and professional way to reach hundreds of people in our audience. People love it! In our first newsletter, we had a link to a video on our website, provided a link for donations, and allowed readers to forward the newsletter on to friends. It’s a great way to stay in touch with our donors, volunteers, Board, families and friends. The newsletter application has a great tracking tool so we can manage our mailing lists, see who is reading the newsletter and provide reports as to its effectiveness. We also used the tool to create an event newsletter so that we can update attendees (or potential attendees) on the events we have planned. We provide a link for buying tickets online — which saves us money on processing fees!
They have been amazing. They are easy to work with, and they are always up-to-date on the latest technology — but very patient with those of us who are not! They even recommended some ways we could save money in our organization by taking advantage of free technology for non-profits.
With our Email Marketing Tool you can give customers advice and information about new products and services you offer and entice them to come back to your website to explore new information.
AGENCY 3.0’s Email Marketing tools make it easy to start sending out effective email marketing campaigns immediately. We’ll help you create a customized email template that matches the look and feel of your website.
Our live editor allows you to see your email as you build it. You can add your own text and images to your template and even change the order of items in your message. And because you see the changes and additions immediately there’s no guesswork. You can also save a draft of your message and come back later and finish it. And our Email Tool automatically saves your work as you go, so you never have to worry about losing your work.
AGENCY 3.0 will develop a custom email template for you, and you can have more then one if you need it. For example, some customers have one template for press releases and another for monthly newsletters. Some customers also choose to have us create special templates for holidays, sales and special events. It’s completely up to you.
With AGENCY 3.0’s Email Marketing Tool you can use your own “from name” and email address, so the email always looks like it comes from you directly. You can also select your own subject and the email address replies should be forwarded to. AGENCY 3.0 takes all the messy work out of the equation by processing any bounces and unsubscribes for you automatically. We work with all of the major ISP’s to ensure your email is delivered.
Once you’ve completed your email, you can send yourself a test version, send it immediately, or schedule it for delivery at another time. This way you can build your campaigns in advance and schedule them for delivery tomorrow, next month or any time you want. Some customers even choose to lay out their entire campaign for the year and schedule it in advance so they do not have to think about it monthly.
AGENCY 3.0 has designed the Email Marketing Tool to help you get the most common things done fast. Adding a new subscriber, removing an old one and seeing new subscribers are merely a click away. You always have complete control over your subscriber database. We also protect you from sending messages to people who have opted out in the past.
Our import tool walks you through the process of importing an existing list from almost any source. We automatically remove duplicates for you and even remember who unsubscribed and bounced – removing any risk of annoying your subscribers. We provide instructions for exporting from most contact management systems. If you need any help, you can always contact your project manager.
A great way to capture new subscribers is through a subscribe form on your website. With AGENCY 3.0’s Email Marketing Tool, it’s easy to add a subscription form to your web site. We can help you set it up, step by step. We can do it for you if you don’t know how to edit your website yourself. Note: We also give you suggestions on how you can build your list offline.
You can learn important information – like how many recipients opened your email, how many clicked a link within your email, and how many unsubscribed – from your marketing campaign snapshot report to help you evaluate the results of your campaigns. We store the complete history or all of your campaigns in our system and it never more then a click away.
AGENCY 3.0 can tell you who opened your email and when they opened it. You can even check out how many times each recipient opened it to find out who your most interested subscribers are. And if you’re really interested in detail, you can even drill down to a minute-by-minute account of who looked at your email. Some of our customers check the stats as the email is being sent and watch in “real time” as people on their list open the emails.
AGENCY 3.0’s link activity report makes it easy to see which links in your email were most popular, as well as which recipients clicked them. This makes it so easy for you to identify what recipients are interested in, and it also gives you the opportunity to follow up on more qualified leads. We also track this information over time so you can start to see trends in your subscribers habits.
AGENCY 3.0 provides you with a report on recipient activity to let you get down to some specific detail on your marketing campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email. We provide very detailed current and historical reports for every campaign you send.