Although some experts suggest that email marketing is no longer effective, many marketers believe that email marketing can be modified in order to be a valuable tool in a mobile marketing campaign. Using the appropriate strategies, companies can turn email marketing into a device that engages customers and encourages them to interact with your brand.

Essentially, email marketing is the parent of social media. Despite the marketing hype that currently surrounds social media, email marketing is still a strong way to create a substantial connection with your target audience. According to a recent study, 66% of marketers still consider email marketing to be bringing in an “excellent” ROI.

The key to maintaining relevance within your email marketing campaign is to optimize your strategy for mobile. As smartphones continue to take over the world, marketers must find ways to relate with mobile users. Mobile users often turn into instant conversions, which increases their value to marketers.

Determine Your Target

Targeted email marketing is one of the most successful strategies for marketing campaigns. As you get to know your customers, you can begin to segment your audience and tailor your emails to reflect individual interests. Targeted emails augment your level of relevance to a consumer’s life.

As you begin to target specific groups, don’t forget to consider mobile customers. Your company might find it valuable to email consumers during peak shopping hours with a discount on a certain product, or send an email around dinnertime about a special promotion.

Develop Your Content

In regards to content, focus your pitch on the interests of the consumer. Readers usually respond to informative content rather than just a sales pitch. Create appealing content that adds value to their lives and doesn’t oversell your products.

Keep your text short and easy to scan. Mobile viewers in particular are not going to take time to read a lengthy email, so prioritize short paragraphs, strong headings, and bullet points.

Gain Conversions

A fatal mistake frequently made by marketers is to not offer easy access to information about your products or services. Include obvious links in your content so that readers can quickly transition to your site. If your main goal is to drive consumers towards your products, make sure that it’s simple for them to get to your real sales pitch!

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AGENCY 3.0 can help you setup an effective, easy to manage email marketing system for your business. Want to learn more? Click here for more information about our email marketing tools and services or contact us.

Email marketing is a cost effective way to stay in touch with your clients and reach out to new prospects. Here are a few reasons you might want to use email marketing in your own business.

• Email marketing is inexpensive - You don't have to pay for printing or postage when you are using email to communicate with prospects, the press or clients. Sure, you might have to pay a designer to help create a stellar design, but you don't need to pay printing costs for each run or pay for postage.
• Email marketing allows you to send highly targeted messages - Since you don't have to print individual pieces for each segment of your list, you can send highly targeted messages. Big companies like J.Crew send highly targeted messages to their subscribers - men get one promotion and women get another. You can also segment your list and send prospects one message while reserving other content for current clients.
• Email marketing integrates well with other marketing materials - You can easily customize the look and feel of an email newsletter so that it matches the aesthetic of your other marketing materials. You can leverage this design flexibility to extend your brand online. You can even create specific designs based on the season of the year, type of promotion you are offering, etc.
• Email marketing incorporates some viral marketing - When you send information via email the recipient can easily forward this information on to other people they know. If you send something via snail mail it's harder for people to share with more than one person. Emails can be forwarded on with ease and it something people are already doing.
• Email marketing helps you build ongoing relationships - you can stay in touch with past clients and share useful, fun, interesting information with them long after they have made a purchase from you. Email marketing can help turn one-time customers into repeat buyers.

This is a short list of ways email marketing can benefit your business. Are you using email to market your business online? If so, share your ideas in the comments below.